I wanted to solicit advice from folks about what format(s) they'd like to see for future releases.
In the past, I have done little to no advertising for any of them other than guerrilla-marketing through forums, demo videos on youtube, etc. Because of the nature of the book (jazz in general, advanced jazz guitar, niche market, declining guitar market), the sales which once were brisk - particularly after the articles in guitar player , downbeat and several other magazines - have tapered off.
Part of the issue is demographics - millennials just aren't buying hard copy books. I have a new book coming out at the end of November and I have a completed book just sitting and awaiting the right time to publish. I want to consider alternative formats to make it more attractive for folks who prefer mobile device reading vs. traditional hard-copy I'm considering a few alternatives to hard-copy. Note that these are not mutually exclusive.
Kindle / ibook - i have considered this and did a fair amount of research on it. Kindle/ibook royalties are low meaning that you don't make a lot of money per item sold. Basically, if I sold a kindle book for $9.99 I would make about $5. OTOH, I can make approximately $12.99 on a hard-copy book of the same volume.
PDF - I could sell the books via PDF download - Money-wise this is the most lucrative and I have had many requests for this. The big downside to this is that it makes it easier to copy / distribute illegally. Some articles I have read suggest that the people who pirate these types of books are collectors and are unlikely to have ever paid for work so it may not actually constitute lost revenue. The other theory is that the increased sales of a downloadable book make up for the piracy.
App - I have an idea for an interactive app which would really be exciting and provide a audio/visual experience unlike any other instructional app I have seen on IOS or android. I don't want to provide details publicly yet because I'm still investigating a patent or trademark on it. In addition to the app itself , I believe an app "framework" could be developed and sold to other music book authors who wish to offer similar features without having to do custom programing. The advantage here would be that the app itself would sell for a fairly low price ($6.99-$9.99) whereas the framework would be sold as a "development kit" for more money , say $99.99. I could write this myself but I'd have to buy a mac to do the mac development and TBH, I'd rather spend my spare time doing actual music and not writing software! I have attempted to reach out to folks on the various guitar forums but have not found a developer interested to give me a quote.
Anyway, I'd appreciate your thoughts or alternatives or even recommendations of who else I should reach out to. Feel free to post your thoughts here or email me at email@example.com
Thanks in advance,